Studio 39
Media Agency
Studio 39 Media is an Irish-owned, independent Irish communications agency that specialises in making brands famous.
What We Do
Studio 39 Media combines strategic media planning and buying with audience insight, research, training, and original IP/content creation to build communications that people notice, remember, and act upon.
Research
Utilising the latest research tools available in the market, we offer our clients insights, trends and cultural signals in order to keep their brands relevant to their audience.
Media Planning and Buying
Using over 20 years in the media and research industries in Ireland, we aim to provide clients with cost effective solutions for the media buying needs
Sponsorship Evaluation
We provide a bespoke service in advising clients on sponsorship evaluation and finding the right fit for their brand
Media Effectiveness Training
We provide a free training service to interested SMEs, illustrating what is effective use of the media budget looks like and the right measures of success
Content Creation
IP creation in the form of creating original TV formats in Ireland with the aim of national and international sales and distribution
How We Do It
The CLEAR framework
Every communication strategy we develop is built around our CLEAR planning approach:
Customer
We start with the Customer of a client and find out as much as possible using media research and other published research sources.
Learning
What Learning or Lesson does the client wish the market to understand? At Studio 39, we believe that any advertising is an exercise in education with the aim of changing thinking and/or behaviour of consumers.
Engagement
Based on the learning the client wishes to deliver, we design ways of Engaging the audience with that message
Action
What Action does the client wish the market to take - buy, consider or awareness
Results
What Results will help the client measure success and move the dial for their brand and their business
This framework allows us to understand exactly what the objective of the campaign is; when we should advertise and why; who the target market is; where we will find them across the media landscape; how we should reach this audience; and why the message is relevant to them.
Who We Are
Paul Cantwell
Hi, I'm Paul Cantwell.
Data-driven, coffee-fueled problem solver of media advertising challenges. But also husband, father of two, dual marathoner, film and music lover, TV format creator, and proud Meath GAA fan and Ireland sports fan.
I work with a team of researchers, media planners, and digital media experts to develop, devise, and deliver communication solutions that your business or brand needs now and in the future.
087 6659039